In the realm of cliché, the concept of "patient-centricity" has [...]

A number of years ago, when I held a Director-level [...]

It's been awhile since I last blogged, and even longer [...]

I recently received a call from an agency client I’ve [...]

In his keynote address at the recent Medical Marketing & [...]

The question arose from the audience at the recent Medical Marketing [...]

I don’t usually think of Ernest Hemingway when I sit [...]

It's a myth that pharma can't "do" content marketing. While [...]

Some observations about how storytelling is fundamental to creating healthcare-related [...]

Is this a new trend in marketing-speak? Twice in the [...]