Medical Writing and Editing Blog by Peter D. Steinberg

Outsourcing Thinking—September 30, 2014

It’s hard to know what clients want when they ask us to do their thinking for them.

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Moving the Line—August 8, 2014

Pharma companies are waking up to the concept of patient engagement as a two-way street. 

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Is print still useful?—July 16, 2014

Apparently, it is.

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Mastering My Craft—June 6, 2014

I don’t usually think of Ernest Hemingway when I sit at my computer to create healthcare-related content, but perhaps I should. 

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Shhh… Publisher Thinking—April 22, 2014

It's a myth that pharma can't "do" content marketing.

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